The consumer survey that informed changes to Experience Cloud found 4 percent of shoppers used an AI assistant or smart speaker like an Amazon Echo to make purchases. The Adobe Analytics Cloud launched services for tracking voice app performance last May. “If I’m shopping on a site and I haven’t really logged in or signified it then perhaps it is too creepy if it says ‘Hi, (insert name here), we saw that the last three visits you were looking at this item, are you ready to buy?'”Ī survey by Adobe Analytics earlier this year found that 22 percent of smart speaker owners shop using voice commands. The survey provided no definition of creepy, but Stark said she’s heard some examples from brands. Nearly 30 percent of consumers surveyed said they will walk away from a purchase if the personalization feels too intrusive. While personalization is a key factor, it can cross a line and get creepy. Personalized content is now becoming more the expectation and really important,” she said. “It’s not just a nice touch that a brand understands my preferences. Respondents said personalization was of moderate to high importance, an indication, Stark said, that content personalization has become a major selling point for customers. The survey found that consumers spend 7.8 hours a day looking at digital media - a figure that jumps to more than 11 hours for teenagers. Modifications to Experience Manager are in part informed by responses to a survey Adobe conducted of roughly 1,000 consumers in the United States. ![]() ![]() The new features work more closely with Adobe’s other software offerings, like Creative Cloud. Adobe Experience Manager (AEM) is part of the Experience Cloud. “It will literally take your PDF, generate a much more engaging form, and then as a marketer, as a form user, as a customer communications person, you can go and adjust it,” Stark said. There’s also a tool to match customer personas with content for custom webpages, and AI that pulls text and fields from old PDF forms to create more attractive, modern-looking forms.
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